These are the beauty brands in South Africa that don’t test on animals

Animal testing is still a huge problem in the beauty industry. The biggest reason for this is the fact that a company is forced to test on animals in order to sell in China, one of the biggest markets in the world. Yeah, I know.

I decided that instead of naming and shaming, I would instead point you towards the brands that are Cruelty Free and available locally. Hopefully this list will grow as more and more brands make the shift.

These are only the  brands you can find on South African shores. I compiled this list using information found on PETA’s website, and the Beauty Without Cruelty Humane Guide, as well as information I gathered directly from the brands. I understand that different organisations have different requirements and rules, so it is worth researching the brands you support to ensure you are comfortable with their practices.

I would like to make this a growing list:

If you know of any brands that should be on here, please pop them into the comments and I will add them.

I have also started adding info on whether the brands are vegetarian or vegan friendly, local, and contain natural and organic ingredients. I will continue to refine this. If a brand is marked as vegetarian/vegan it means they have products that are vegan friendly but not all are, so make sure you check the label.

African Extracts Rooibos – Local, Vegetarian
African Indigenous – Local
Africa Organics – Local, Vegan, Natural, Certified Organic
Africology – Local, Natural
Aloe Unique – Local
Apostrophe Bath & Body – Local, Vegan
Badger Balm – Natural / Certified Organic
Beaucience – Local
Bee Pure – Local, Natural, Vegetarian
Biomedical Emporium – Local
Body Treats – Local, Natural, Vegan
Caribbean Tan
Catrice Cosmetics
Charlotte Rhys – Local, Vegan
Charwhite – Natural, Vegan
Cherubs – Local
Decleor – Natural
Dr. Hauschka – Natural/ Organic, Vegetarian/Vegan
Earthsap – Local, Natural
Eco Diva – Local, Natural/Organic, Vegetarian/Vegan
Eco Products – Local, Natural/Organic, Vegan
Environ – Local
Esse – Local, Natural/Organic, Vegan
Exuviance by Neostrata
Giovanni – Natural
Good Stuff – Vegetarian/Vegan
Hey Gorgeous – Local, Natural/Organic, Vegetarian/Vegan
Inglot – Vegan
iS Clinical
Jane Iredale
Juice Beauty – Natural/Organic, Vegan
L.A Girl
Lulu & Marula – Local, Natural, Vegetarian
LUSH – Vegetarian
Noughty Haircare – Vegan
Ofra Cosmetics
Oh-Lief – Local, Natural/Organic, Vegetarian
Oh So Heavenly – Local, Vegetarian/Vegan
Optiphi – Local
Paul Mitchell
Paula’s Choice
Perricone MD
Physician’s Formula
Pure Beginnings – Local, Natural/Organic, Vegan
Rain Africa – Local, Natural, Vegetarian/Vegan
RégimA – Local
Sally Hansen*
Savane – Local, Natural/Organic, Vegan
Skin Creamery – Local, Natural/Organic, Vegetarian
Skoon – Local, Natural/Organic, Vegan/Vegetarian
SOiL – Local, Natural/Organic, Vegan
SpaRitual – Vegan
Stila Cosmetics
TanLab – Local, Vegan
Team Dr Joseph – Natural
The Body Shop*
Theranaka – Local, Natural/Organic
Theravine – Local
Urban Decay*
Victorian Garden – Local, Natural/Organic
Vita Liberata – Natural
Wet n Wild
Woolworths Private Label & Earthfriendly products
Young Solution

* These brands do not test on animals but they form part of larger parent companies that are not entirely cruelty free. Make sure you research individual brands before you buy. 

** According to L’Oréal Companies they are working to eliminate the need for animal testing in China. Products manufactured and sold in China called “non-functional” such as shampoo, body wash or make-up are already no longer tested on animals.


  1. Annemarie Henson May 19, 2017 at 2:55 pm

    I’m pretty sure Woolworths Beauty is also cruelty free.

    1. Malherbe Liezel May 22, 2017 at 7:18 am

      Thank you!

        1. Malherbe Liezel May 26, 2017 at 8:51 am

          Hey Toni. Thanks for the input. I referenced PETA’s site for the international list, and BWCSA for the local list. I will reference yours as well. I understand the issue around The Body Shop, but I think it is up to each person to decide whether they feel comfortable supporting them. In terms of the laws in China, the product must still be tested on animals before being sold in that country. So yes, the products we buy might not have been tested on animals, but the company still does it.

          1. Toni May 26, 2017 at 1:02 pm

            I am the national chairperson for Beauty Without Cruelty SA, so I don’t ‘have a list’
            I know this is well meant, but confuses the public as to the truth. Of course people must make their own choices, but such confictling and inaccurate information doesn’t help anyone, even though intentions are good.
            Furthermore, animal testing still takes places in countries other than China, and L’Oréal may be working to eliminate this, but they themselves continue to animal test outside of the EU anyway and have made no effort to stop.

    2. Ruchay May 24, 2017 at 6:17 pm

      They are BWC approved… But made in China 😔

      1. Toni May 26, 2017 at 8:16 am

        Morning. Chinese law confirms products sold Outside of China does not require animal testing.

  2. Annemarie Henson May 19, 2017 at 7:36 pm

    Kat Von D is moving to full vegan and is completely cruelty free, not sure if it is available in SA though

    1. Malherbe Liezel May 22, 2017 at 7:18 am

      Thanks! I don’t think they’re in SA yet, but hoping they arrive soon.

  3. TraceyB May 21, 2017 at 6:08 am

    Himalaya is an Indian beautey brand and is cruelty and animal free.

    1. Malherbe Liezel May 22, 2017 at 7:17 am

      Yay thanks for letting me know Tracey!

  4. Kathryn May 21, 2017 at 8:01 am

    African Extracts is cruelty free too

    1. Malherbe Liezel May 22, 2017 at 7:17 am

      Awesome, thanks!

  5. Januschka Rohrer May 22, 2017 at 4:47 pm

    TheraVine is cruelty free!

  6. Chereen May 22, 2017 at 5:23 pm

    Love this! Body Treats is another local, cruelty-free and vegan beauty brand that’s worth checking out 🙂

  7. Jannis May 23, 2017 at 7:26 pm

    Hey, thanks for the list! Just to let you know, Body Shop falls under the Estee Lauder group which is unfortunately not cruelty free. : (

    1. Malherbe Liezel May 25, 2017 at 8:06 am

      Hey Jannis. Actually The Body Shop falls under L’Oreal and while some brands in the group are not cruelty free, The Body Shop and Urban Decay are.

      1. Dani May 25, 2017 at 9:06 am

        Hi! Depends how strict you want to be. The Body Shop itself does not, however the holding company does. Supporting thus indirectly supports the holding company.

        1. Malherbe Liezel May 25, 2017 at 9:40 am

          Definitely! I think in general it is important to research the brands you use and make sure you’re comfortable with their ethics.

    2. Beryl Scott May 26, 2017 at 8:54 am

      Jannis, Body Shop belongs to L’Oreal.

  8. Angelique May 24, 2017 at 8:20 am

    Kryolan is also cruelty free and is available in SA. Best makeup brand!

  9. Sarah May 24, 2017 at 9:03 am

    I believe that Kryolan is also cruelty free 🙂

  10. Calynhil May 24, 2017 at 4:31 pm

    Thanks for the list!😁 which of these brands make shampoo/conditioner?

    1. Malherbe Liezel May 25, 2017 at 8:05 am

      @Calynhil Inoar makes great cruelty-free hair care. You can also try LUSH (they have a shampoo bar that requires to packaging waste!), Aesop, The Body Shop, Ahava, Rain Africa, Paul Mitchell and Noughty.

  11. Sarah bentz May 25, 2017 at 5:40 am

    Pureskin ( natural, vegan and completely cruelty free and absolutely incredible make up and beauty products 🙂

  12. Heidi May 25, 2017 at 6:26 am

    Annique Rooibos products

  13. Lauren May 25, 2017 at 6:38 pm

    Victorian Garden products are local and cruelty free. They have a range of skin and hair care products that are really awesome.

    1. Lauren May 25, 2017 at 7:29 pm

      Oh and also Innoxa and Young Solution

      1. Beryl Scott May 26, 2017 at 8:55 am

        Innoxa has been discontinued.

        1. Lauren May 26, 2017 at 7:22 pm

          So they have. Pity

  14. Sarah May 25, 2017 at 8:50 pm

    Helllo great article. Have you looked into naturalmente hair products – Renee Short from Gentle Approach salon in Cape Town would be a great person to make contact with.

  15. Kristin May 25, 2017 at 8:55 pm

    Hi there, I think Nimue may also be cruelty free. The answer to the China question is still not 100% clear – would love to know if you’d be able to confirm.

  16. Monique May 25, 2017 at 10:10 pm

    Bonafide Beards for men only test on husbands 🙂
    We are in the process of being BWC Certified & some of our products are vegan friendly too, like our vegan beard balm, cleansing bars and fully synthetic beard brushes!

  17. Des May 26, 2017 at 5:21 am

    Good Stuff Is NOT vegan – they use ingredients like yoghurt, milk and honey in some of their products!

    1. Malherbe Liezel May 26, 2017 at 8:47 am

      Thanks Des, I have adjusted the labeling. According to their site their lines are vegan, apart from their BEE range.

  18. Mia May 26, 2017 at 7:18 am

    Skin Ceuticsls

    1. Malherbe Liezel May 26, 2017 at 8:46 am

      Hey Mia. I will need to confirm this, unfortunately I don’t think they are completely cruelty free.

  19. Natalie May 26, 2017 at 8:01 am

    Thank you for the list! 🙂 It’s so good to be aware and purchase responsibly!
    Is there no local brand that offers natural, organic, vegan/vegetarian and biodegradable skincare products, like face wash and moisturiser?

  20. Sara May 26, 2017 at 8:23 am

    Gaia. Locally made. Organic. And it smells so great I often just open my products for a sniff.

  21. Beryl Scott May 26, 2017 at 8:57 am

    Most of the products suggested have not provided proof of their claims.

    1. Malherbe Liezel May 26, 2017 at 9:06 am

      Hey Beryl. I got most of the local brands from the BWCSA list on The rest is endorsed by PETA internationally. If you have specific queries, please do elaborate on the brands so that I can investigate.

  22. Crystal Miles May 27, 2017 at 5:25 am

    Sh’zen is a local product for skin and body. It’s made using essential oils and not tested on animals

  23. Mariska May 27, 2017 at 12:53 pm

    Hi Liezel, Heliocare and Epi-Max do not test on animals 😉

    1. Malherbe Liezel May 29, 2017 at 2:52 pm

      Thanks Mariska! Can you perhaps email me more info on Heliocare? I can’t find any confirmation of their status?

  24. Cate moore May 28, 2017 at 4:42 am

    What about Elixir?im sure that cruelty free and local.

  25. Charlene May 28, 2017 at 8:25 pm

    Hannon also does not test on animals as far as I know and the Rooibos skin range in SA is also sporting the anti-cruelty label.

    1. Malherbe Liezel May 29, 2017 at 2:52 pm

      Thanks Charlene. Yes African Extracts Rooibos is cruelty free – or are you referring to another range? I am looking into Hannon 🙂

  26. Aliya May 29, 2017 at 10:27 am

    Sh’zen products are also local, vegan and cruelty free

    1. Malherbe Liezel May 29, 2017 at 2:49 pm

      That’s my understanding too but I can’t seem to find any clear statement around this on the brand’s site or any Cruelty-Free sites. Will need to investigate.

  27. Nikita Ramkissoon May 29, 2017 at 2:40 pm

    During my research, I found Black Up is also cruelty-free and so is 3ina. Not so sure about whether they’re vegetarian or vegan. I stand to be corrected on Black Up though. That’s just what I found.

    1. Malherbe Liezel May 29, 2017 at 2:47 pm

      Thanks for letting me know! I will check it out!

  28. Adele May 29, 2017 at 6:33 pm

    Africology is also cruelty free

    1. Malherbe Liezel May 30, 2017 at 6:29 am

      Thanks for reminding me! They are so lovely!

  29. Leana May 29, 2017 at 8:01 pm

    RegimA is south-african and do not test on animals

  30. Janet May 29, 2017 at 11:29 pm

    The Tan Lab is cruelty-free, vegan friendly and is made in KZN, South Africa! Amazing brand, check them out … or @thetanlab on social media platforms.
    Fab article, thank you! *


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