Diesel has released their latest advertising campaign, Make Love Not Walls, which is all about tearing down the mental and physical walls that separate us so that we can come together in unity. This has been released as a clear counter message to the propagation of fear, separation and adversity around the world.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
Committed to diversity and the rights of individuals around the world, the iconic American artist and photographer David LaChapelle has collaborated with Formichetti, taking on The Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery developed around it. A love tank is shown to break through the barrier, leaving behind a heart shape and transforming this space of separation into one of freedom and love. It also powerfully communicates the human need for companionship, and our urge to connect with each other.
“From our David LaChapelle campaign featuring two sailors kissing in 1995 until now, Diesel has always and will continue to push boundaries. We need to have the balls to break down barriers in a moment where fear is making the world divided with more walls.” says Renzo Rosso, Diesel’s founder.
The campaign’s rainbow-coloured inflatable tank will appear in London on February 14th conveying a message of love, before travelling to Milan, Shanghai, New York, Berlin and Tokyo. A military tool stripped of its original purpose, the tank is re-imagined as an emblem of hope. A machine that used to divide now unites.