The Luminance store opened last night, 24 July, in Hyde Park, where for the first time you’ll have access to high street fashion, home wear and cosmetics brands like Givenchy, Jimmy Choo, Oscar De La Renta, Giorgio Armani and many many more names that were previously unavailable in SA and we could only drool over in international magazines.
The 700 square meter store was designed by John Jacob Interiors and consists of several rooms, each with its own look and feel. And apart from stocking spectacular fashion, the store will also be a platform art, craftwork and fashion from local artists.
The store is owned by Ndalo Luxury Ventures, a fashion and lifestyle retail company founded by award-winning South African entrepreneur, Khanyi Dhlomo. The name “Luminance” is taken from her own name, Khanyisile, which means “light”.
“Luminance is based on the kind of retail experience I’ve seen in some of the world’s best department and concept stores, says Khanyi, ”where everything’s aimed at delighting and surprising customers,” explains Dhlomo. “It provides a carefully curated luxury and contemporary retail experience. It’s designed in a way that’s proudly African, yet global in its feel, with plenty of attention to detail, great customer service and beautiful packaging that makes you feel as if every purchase you make is a special gift for yourself. It’s a unique retail experience even for international shoppers, but also a world-class platform for some of our best African artists and designers.”
Luminance, Shop 45, Upper Mall, Hyde Park Corner. More Luminance stores are planned for South Africa and key African markets over the next few years and the Luminance online shop will launch in February 2014.