Aveeno, a leading American body care brand, is finally launching in South Africa. This brand has been a firm favourite overseas for over 70 years, incorporating natural nourishing ingredients to care for dry skin types.
Their hero ingredient is oats, which is naturally soothing and helps to calm and moisturise the skin. Most of their products are also fragrance-free, making it a great choice for people suffering from sensitive skin or issues like eczema.
I am really impressed with everything I’ve tried. All the products have great textures, absorbing quickly and easily, without leaving any tacky or sticky feeling on the skin. The products have been formulated with brilliant, proven moisturisers like glycerin, Shea butter and oats that will help dry skin to retain moisture and leave it feeling soft.
So what are your options?
Aveeno Dermexa Range: For Dry, Irritated Skin
This range is formulated to treat redness and irritation, itchiness, rough skin, and extreme dryness. It has the Dermexa Emollient Body Wash (R169,95 for 300ml), to cleanse without causing dryness or irritation, and the Dermexa Emollient Cream (R169,95 for 200ml) which protects, moisturises and strengthens your skin barrier.
Aveeno Skin Relief: For Irritable Skin
This range is great for people struggling with very dry, sensitive skin. It contains a triple oat formula including colloidal oatmeal to seal in moisture, avenanthramides to soothe and calm, and oat oil to repair the skin barrier.
Aveeno Daily Moisturising Range: For Dry Skin
This range is great for people who just want a good, intensive moisturiser. The Daily Moisturising Body Yoghurt (R79,95 for 200ml) has a yogurt-like texture, with colloidal oatmeal and yogurt concentrate. The Daily Moisturising Lotion (R79,95 for 200ml) is lighter, also containing colloidal oatmeal to condition dry skin. While the Body Yoghurt has a light fragrance, the Body Lotion is fragrance free.
Moms, I think you’re going to love these products. The Avoono Baby Daily care range cleanses, soothes and protects young skins. The Baby Daily Care Hair & Body Wash (R79,95 for 300ml) promises gentle cleansing, with colloidal oatmeal and oat esssence to restore their skin barrier. They also have a Baby Daily Care Moisturising Lotion (R69,95 for 150ml) that is non-greasy and fast absorbing, with a mild fragrance. And their Baby Daily Care Barrier Cream (R114,95 for 100ml) has oatmeal and zinc to sooth redness, healing the skin barrier in the nappy area and protecting it against irritants. The barrier cream is fragrance free.
Aveeno will be rolling into Clicks stores over the next few weeks.