What is Hair Botox? I went to try it out | 9Lives
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We do a lot of crazy things to our hair. We colour it bleach blonde, bright mermaid shades, or shimmering silver, style it dead straight or curled into beach waves, tie it into messy buns, or pin it into elegant up-dos. And all of this takes a toll. Then every now and then you wake up and your hair looks an absolute mess – nothing but a hat can fix that situation. It’s a bit like looking in the mirror after a night out and feeling like you need a pitcher of botox to undo the damage. Well, enter the new buzz-product in the beauty business: Botox for hair.

What is Hair Botox?

Essentially Hair Botox is marketed as a quick rejuvenating keratin treatment for your hair that delivers instant results, in the same way that Botox would deliver instantly younger-looking skin. It is ideal if your hair needs a quick fix by boosting moisture and shine, strengthening, reducing frizz, and making hair more manageable in general.

It is also pitched as an alternative to micro-keratin and Brazilian blow-out treatments, or you can use it as a touch-up between your Brazilian treatments. While Hair Botox won’t give you the silky straight hair of a Brazilian Blow-Out, it promises to leave hair much smoother than before. Furthermore, for people with finer hair, a Brazilian or keratin treatment is often too heavy, resulting in a weighed-down, stringy look, so Hair Botox is good alternative.

A big plus is the fact that Botox for Hair has a much shorter treatment time than a Brazilian – around 20 to 30 minutes. Yes please.

I tried the Inoar G.Hair B-Tox treatment

Inoar is one of the first brands to launch this treatment in the South African market. I was instantly curious to try the new treatment and see if it lived up to the hype. I also realised that after 5 months of neglecting my hairdresser (where has the time gone?!) my hair could do with some TLC.

B-Tox is a blend of hydrolized keratin with wheatgerm and argan oils, shea butter, and grape extract, as well as Vitamin A, C and E that provide antioxidant protection against free radical damage. It’s promises to strengthen, soften and add shine, reduce frizz, and make hair more manageable, all things I needed in my life.

How does it work? First my hair was washed with the Inoar Help Detox Shampoo, a clarifying cleanser that removes any buildup from the hair and scalp. After that the G.Hair B-Tox treatment was applied in sections. It has a thick, creamy consistency, and is brushed onto the hair in the same way they would do a colour application. From there my head was wrapped in plastic and the treatment left for 30 minutes before it got rinsed out. And that was that. No need to seal it with heat, no fumes, nothing.

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And the results?

My hair felt amazing. It was much softer and smoother with a shiny, silky appearance. Where my hair was feeling dry and spongy before, it now had a sleek look to it, and that flyaway frizz was gone.

Another benefit was that it helped to tone and lift my colour. When I got back to the office a colleague asked if I had coloured my hair because the B-Tox had picked up some of my old blonde tones and given them a boost. That’s a pretty awesome side effect and a huge sell for blondes who need a toning treatment to counter those brassy and yellow hues.

Scroll for Before & After pics

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What you need to know

  • Currently the Inoar G.Hair B-Tox is exclusive to Sorbet Dry Bars. Prices range from around R700 for short hair to R900 for long hair.
  • The treatment can last you between 4 to 6 weeks with the use of sulfate-free hair care products. So you only have to go back for a pick me up once every two months.
  • It won’t damage your colour
  • You can use it as a touch-up between Brazilian treatments if you want to.

For more info, visit inoar.co.zaEmail: info@inoar.co.za or Phone: 012 346 1721


I am a lifestyle blogger from Cape Town trying to find the best ways to spend my time, take care of my body and express myself. I am slightly obsessed with fragrances, sneakers, Jamie Oliver and Masterchef Australia. Oh, and I probably drink way too much wine.


    • Malherbe Liezel Reply

      As far as I understand it’s free of harmful chemicals so it will definitely be safer than relaxers. But it won’t make hair super straight, only softer with less frizz.

    • Liezel Malherbe Reply

      It’s a salon treatment. It looks like Sorbet salons are your best bet right now.

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