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Our local beauty and skincare industry is at a very exciting place right now. Over the last few months I’ve been introduced to truly gorgeous skincare products, with stunning ingredients, decadent formulations and sleek packaging.

I am especially enthusiastic about the top-class natural skincare options on the market. We have come a long way from products made in Tant Sannie’s garage using her backyard lavender bush. These days I really want to buy natural, organic and local products, not just because it is better for our environment (and our economy), but also because they are just so beautiful.

Why should you support South African skincare brands?

Firstly, it’s cheaper. Import taxes means that international brands often have to hike their prices for a profit. Most of the time you’ll get incredible value for money if you shop from our shores.

Secondly, by supporting local brands you are also supporting local businesses, helping with job creation and boosting our economy. If a brand is 100% local, it means everything from start to finish has happened in South Africa, so you’re giving love to a lot of local initiatives.

If you are buying local, make sure that you are also buying ethically created products. You want to look for brands that support fair trade practices, so they are paying their workers an honest wage. They should also be sourcing their ingredients in sustainable ways so as not to deplete our natural resources, and they shouldn’t test on animals at any stage of the game.

I have put together a list of South African natural beauty brands that I’m particularly fond of. Take note that it is completely and utterly biased, based on products and ranges I have tried and loved, the aesthetic appeal of the brand, and their story. I am sure other bloggers and magazines will give you a different selection of favourites.

So, in alphabetical order, here are 10 local and natural beauty brands you have to try


Africology offers luxurious, natural, eco-friendly skincare products. It all started in a kitchen in Johannesburg where CEO Renchia Droganis and her family created the products. Since then Africology has since grown into an international brand, with a footprint in the most luxurious spas.

All Africology products are produced in South Africa, they are free from potentially harmful chemicals and they are certified by Beauty Without Cruelty South Africa. Try their Body Butter, Body Lotion and Marula Conditioning Body Oil.

Find more at


Adorn your bathroom with #skincareofthefuture

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Esse is all about supporting your skin’s natural microbiome. Through their skincare, they help to create an optimal environment on your skin where good microbes can flourish, making your skin strong and healthy, and they even have products with live probiotics that boosts your skin further. Try their Probiotic Serum+ and their Omega Deep moisturiser.

Esse is certified by Beauty without Cruelty, they are organic and they are cruelty free. They also support fair trade and they are a carbon neutral company.

Find more at

Lulu & Marula

Lulu & Marula creates small batch, natural skincare, hand-made in South Africa. The brand was first launched in 2013 by Jesslynn Schlamm, and then after much refining and tweaking they relaunched in 2016. Their range is simple and and simply delicious. As far as possible their ingredients and packaging are made and sourced in South Africa, and their packaging can be recycled or reused. They are also certified by Beauty without Cruelty.

I am a huge fan of their Nourishing Treatment Oil, and I’ve heard great things about the Balancing Cleansing Balm.

Find more at


Myhru’s mission is high quality cosmetics without any of the nasties. Currently they only have the Myhru High! Serum, which is totally addictive. This 100% natural Vitamin Oil is an overall supercharger, packed with nourishing oils like Baobab and Marula, that are rich in antioxidants and omegas. It has a soft, nutty scent and a rich, silky quality. J’adore!

I’m hoping the build that out into a full face care regime. Pretty please?!

Find more at


Oh-Lief is 100% natural and made using certified organic ingredients. The brand was founded in 2010 by sisters Christine Buchanan and Louiza Rademan who wanted to create a range that was good for your skin and good for the environment. The result is a range of body products and baby products that are 100% natural and organic, using raw ingredients that have been sourced locally.

I really enjoy their collection of waxes, ranging from products for your face, body and lips. They also have a lovely body oil with Green Rooibos and Roman Camomile.

Oh-Lief is made in South Africa with biodegradable ingredients and recyclable packaging. They are also certified by Beauty without Cruelty.

Find more at

Rain Africa

Bee Essential Remedies by #rainafrica #fairtrade

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Rain celebrates African ingredients like Kalahari Melon, marula, baobab and fynbos. Their products are divine and their brand image is clean and sophisticated. Upon that Rain Africa is made by hand, they support Fair Trade and they are certified by Beauty without Cruelty and the SA Vegan Society, which means that apart from their honey and beeswax ranges their products are safe for vegans to use.

I like all their products, but I am especially fond of the Biologie range. Try the Tissue Oil, the Rooibos hydrating hand lotion or the Baobab & Rooibos Body Butter.

Find more at


Skoon believes that everything you put on your skin should be toxin-free and natural (“skoon” is the Afrikaans word for “clean”). They use the best that nature has to offer and combine it with scientific knowledge to give your skin optimal care. Their products contain organic, natural or naturally derived ingredients (and one nature-identical synthetic – Vitamin B5), and they’ve been certified non-toxic. They are also certified by Beauty without Cruelty.

I love their simplistic, clean packaging. Try The One Super Moisturiser and their body oils. Divine!

Find more at`

Skin Creamery

The Skin Creamery was founded by beauty expert, Hannah Rubin, in 2014. Their all-natural products contain premium quality fair trade and organic oils, sourced from sustainable projects. They have also been certified by Beauty without Cruelty.

So far I’ve loved all the products I’ve tried from their range. Their Facial Hydrating Oil is particularly stunning, especially for dry skin, and I am a huge fan of The Everyday Cream for Face and Body. From the packaging to the ingredients, textures and scents, this brand is one of my absolute favourites right now.

Find more at

Do you have any local and natural skincare brands to recommend? Pop them in the comments section below, I would love to hear from you.


I am a lifestyle blogger from Cape Town trying to find the best ways to spend my time, take care of my body and express myself. I am slightly obsessed with fragrances, sneakers, Jamie Oliver and Masterchef Australia. Oh, and I probably drink way too much wine.


  1. Have a look at Katavi. Loving their products and the way my skin feels and looks using these products!

    • Malherbe Liezel Reply

      Thanks Nicci! I will definitely check them out.

  2. Hi Also have a look at Skin Clays products.
    Their products pampers & detoxifies, because of different clays paired with specific essential oils and other natural products.

  3. Hi Liezel, LovisaSkin Organic Skincare range have amazing products – all natural ingredients (vitamins and essential oils), no chemicals or parabens, not tested on animals and made with love!
    Let me know if you would like more info or interested in sampling the range 🙂

  4. Carol Marshall Reply

    What about Shzen? Cape town based company using plant based products. I have been using for over 3 years on my face and people take 19 years off my life! Turning 72 on 15th Dec xx

  5. Mandy Whitfield Reply

    I’d like to know where to purchase an all natural body brush which I can use on my face as well please 😉

    • Liezel Malherbe Reply

      I would try Rain Africa, they have a bunch of natural bath accessories.

  6. Pure Primal products are handmade in Johannesburg with stockists all over the country. Truly beautiful range!


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