Last week PUMA unveiled their first all-female sport-style capsule collection to us at an intimate launch in Cape Town, and I think it is safe to say everyone there was a little in love.
The brand has teamed up with Dutch illustrator and graphic designer, Caroll Lynn aka Careaux for a collection that is unashamedly floral and feminine but also edgy and out-there, and while it was launched globally for Autumn / Winter 16 I am so glad it has hit our shores in spring time.
The launch took place at UPSTAIRS by [spasie], a light, airy space that had been given an air of romance with bouquets of pink roses, shiny sweet pink treats and a selection of artworks by Careaux lining the walls.
Careaux is a self-confessed sneaker-head with a talent for re-imagining everyday objects in romantic, feminine illustrations. She is recognised globally for her femme-meets-street style and digital artwork that has been inspired by sneakers. This collection reflects not only captures her signature style but is also quite personal, with a selection inspired by five of the most significant people in her life.
The hero piece is definitely the PUMA x Careaux reversible bomber jacket (R3 999) which sports the key “Dedication Flower” rose pattern on one side and can be turned inside out to reveal a stunning pale gold satin finish. I am definitely coveting this!
My other favourite in the range is the Blaze of Glory x Careaux BOG Graphic sneakers, where she has taken the classic (and slightly retro) sneaker and transformed it into a piece of art with the signature floral pattern and a range of suede, plastic, mesh and perforated textures.
Caroll Lynn has also added her personal touch to the classic PUMA Suede sneaker. The Suede x Careaux (R1 399) is available in a delicate pallet of white, black or rose suede and features her feminine illustrations with the upper finished in overall classic suede material.
Scroll down for the PUMA x Careaux look book
The PUMA x Careaux collection will be available in-store from September 2016 at PUMA Select Bree Street, Cape Town and Braamfontein as well as Shelflife, COP Capital, X-Trend Stores and Madaiza.
Anything to ask or add? Pop it in the comments section, I would love to hear from you!