I tried the L’Oréal Pure Clay masks for the first time at their launch event earlier this year. Picture a group of beauty editors and a generous supply on these goodies: At first we were very sophisticated about it, curiously sniffing and poking at the pots. By the end everyone was painting and pasting and playing around until we all resembled some variant of Bozo the clown.
I had so much fun trying them for the first time, feeling the texture and experiencing the product on my skin, and I wanted create a first impressions video capturing this moment. Obviously since I had already tried the masks, I had to get a little help from my friends.
I pulled in my bestie and husband for some play (or should I say “clay) time, and as you can imagine, it was pretty hilarious.
Take a look:
More about the L’Oréal Pure Clay Masks
These three clay masks are all about addressing stressed, overworked, city-living skin. They all contain three types of clay: the volcanic clay Ghassoul, Montmorillonite and Kaolin. Natural clays are brilliant for oily or congested skin, helping to pull out impurities that can cause breakouts, and mattifying at the same time.
Each mask has then been customised with a specific hero ingredient. The Detox variant contains charcoal to detox and brighten, Glow contains Red Algae to exfoliate, and Purity contains Eucalyptus to purify and mattify.
You can choose to use either one mask on targeted zones, or you can play around with combinations of the three. As they all contain clay, I would stick to oily areas on your skin.
My personal favourite is the Glow Mask, which is more moisturizing and also contains exfoliating particles that gently buff your skin as you rinse the product off. The Detox mask, meanwhile, is pretty potent and a great one to use on targeted zones where you experience congestion.
Start by using your mask once a week and give your skin some time to adapt. You can then increase this to 2-3 times per week.
They are a lot of fun so get a few friends over and play around!
The L’Oréal Pure Clay Masks are available at Clicks, Dis-Chem, Foschini and PicknPay at R149,95 for 50ml.
*This post was sponsored by L’Oréal South Africa