SCHOON is back in Stellenbosch with three exciting new concepts – their brand new Manufactory, an upcoming café and a creative collaboration that will lure locals to linger a little longer.

The brand new SCHOON Manufactory is opening its doors at 91 Bird Street, Stellenbosch on Saturday 9 June 2018. Manufactory (derived from ‘manual factory’) is a term coined by the great Parisian baker, Lionel Poilâne, when he expanded his small, woodfired oven bakery into a larger artisan production space.

“It’s still the same team from the Oude Bank Bakkerij days, but we’ve grown our capacity,” Fritz Schoon says. “I’m at the bread shaping table again full-time and we have space to move around in, which is fantastic!”

The Manufactory includes the bakery, as well as the patisserie and kitchen, run by chef, Chanelle Schoon. “We’re bringing all our skills into one amazing, centralised space,” she explains. “It’s where we brainstorm and create and, while we’re going to continue focusing on our specialities of bread, pastries and café food, it makes us flexible enough to stretch our wings and create new offerings when the opportunities arise.”

Bird Street isn’t known for its vibrant food scene or enticing retail spaces, but Fritz believes that Stellenbosch isn’t made up of just four streets. “It’s time to explore the possibilities that the town has to offer. That’s why we’ve decided to put a shop and café in this production space,” he explains.

SCHOON Manufactory Café

On the western side of the Manufactory there’s free parking in Pappegaai Rand Street, making it easy to pick up a fresh loaf of bread. They are also promising excellent coffee and carefully selected, produce-driven dishes created by Chanelle. The café also overlooks the production space, where you can see the SCHOON bakery team working according to ancient, artisan methods.

The café’s menu will adjust with the season but favourite SCHOON classics will remain, like their famous scrambled eggs on sourdough toast with slow roasted tomato and smoked bacon; the delicious Croque Madame; and the beloved brioche French toast with roasted apple, brie, buchu syrup and clotted cream.

The café is tiny and definitely shouldn’t be thought of as a full-scale restaurant. Instead, its purpose is to create a space where people can physically connect with the heart and philosophy of SCHOON.

As a creative food hub, the SCHOON Manufactory is making it possible for the team to maintain the excellence of their existing Bright Street Café in Somerset West, while being nimble enough to explore new concepts. And they are hinting to even more exciting things to come in June!

SCHOON Croissant & Coffee Bar

The De Wet Centre’s bustling courtyard, just off Church Street, will be home to a new, first-of-its-kind experience in Stellenbosch.

A tiny space became available and Fritz was captivated. “I’ve always loved that nook and it has so much potential to be special. The craziness of life doesn’t leave much room for slow living and this little corner is going to allow people to savour something handcrafted and thoughtfully made in their busy day.”

At this hatch, a friendly barista will serve great coffee and freshly baked croissants on the go. You’ll also have enticing offers like pork loin and gruyère croissants with wholegrain mustard; or creamy caramel cronuts with salt and sugar spice.

Creative Collaborators

SCHOON’s fresh approach to the Bird Street space has attracted like-minded creatives who are choosing to make it their Stellenbosch home.

The visionary trio behind Kloof Street hair studio, Scar Hair, is opening their old-school barber shop, Widow Maker, next door to the café – perfect for grabbing a cup of coffee and a shave! And they’re joined by Cape Town fashion duo, Mareth.Colleen, with their first official retail store, showcasing their beautiful, edgy designs.

An additional 335 square metres has been reserved for creatives, designers and retailers. Contact for more information.

Fritz sees the potential for change as an important part of the vision for 91 Bird Street, which they’ve named The Bird Precinct or just ‘The Bird’. “Having such interesting, established brands choose to join us here confirms that our desire to create special experiences in unusual spaces can truly have a positive impact within the community.”

SCHOON Manufactory Café | The Bird Precinct, 91 Bird Street, Stellenbosch
Tue – Fri | 07:00 – 15:00
Sat | 08:00 – 15:00
Sun | 08:00 – 13:30

SCHOON Croissant & Coffee Bar | De Wet Centre, Cnr Bird & Church Street, Stellenbosch
Mon – Fri | 06:30 – 14:30
Sat | 07:00 – 13:00

SCHOON Bright Street Café
3 Bright Street, Somerset West
Tue – Fri | 07:00 – 15:00
Sat | 08:00 – 15:00
Sun | 08:00 – 13:30

Images by Claire Gunn


I am a lifestyle blogger from Cape Town trying to find the best ways to spend my time, take care of my body and express myself. I am slightly obsessed with fragrances, sneakers, Jamie Oliver and Masterchef Australia. Oh, and I probably drink way too much wine.

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