Inspiration can be found in the most unlikely places. For Yaseera Essack Carrim, a 29-year-old mother of three, it hit in a tiny European cafe when she ordered ‘spaghetti’ ice cream.
This dessert is typically made using vanilla ice cream that is pushed through a hand-held machine to look like strings of spaghetti, and topped with strawberry sauce and coconut that mimics the tomato sauce and parmesan cheese. It has been a firm favourite around Europe for decades but hasn’t changed much since its inception.
Yaseera brought the concept of spaghetti-shaped ice cream back home to South Africa and Eish Kream was born. Yaseera began with an activated charcoal range followed by her brightly coloured Unicorn Tears, created to oppose the gothic charcoal range. Now flavours include bubble gum, chocochino, lime and sweet cream.
Eish Kream was launched in January 2017 and already has a footprint in over 40 outlets in Johannesburg and Durban, with plans to hit Cape Town come summer. It is made with organic milk and cream, and using as many natural flavouring as possible. Grab it in a cup, sugar cone, taco, edible cup or in an on-the-go box (it’s recyclable!). The Eish Kream team also serve at live events where guests can choose a variety of toppings like marshmallows, heart wafers, fruit loops and candy. According to the team, they can also create unique flavours for specific events.
But this isn’t the end of the rainbow. Yaseera is currently in the process of testing savoury ice cream options as well as creating a range of dairy free flavours suitable for vegans. She is also working on a waffle cone in the shape of either a fish or a bear and will be launched in October. The goal is to be original, unique and inspiring.
Want it? Eish Kream will soon be in a big retail store near you. Keep an eye on this post for updates.
Pictures: Chris Allen